Today, businesses are beginning to see video’s advantages to their operations. You can now find articles about video marketing’s potential to become the next driver of lead generation throughout the corporate video production sector. But how exactly can video be used to generate leads?
In this piece, we’ll explain how a Connecticut-based, full-service video production company could include video in your lead generation campaigns.
Youtube Cards
If you’ve ever watched a video on YouTube long enough, you know that, as it ends, several links appear for you to explore. YouTube Cards can be used to send users to the following locations:
- An additional clip from your collection
- There should be an option to subscribe to your channel or someone else’s.
- Having a link that goes directly to your site (YouTube Partner required)
The trick is to make an engaging video that will motivate your audience to take action in your favor. You can send them to a certain web page, other videos on the same channel, or some other location of your choice.
Video-integrated Lead Form
To increase the number of people that convert on your landing page, you may add lead generation forms right into online video platforms like Brightcove, Wistia, and Vidyard. Wistia is significantly easier to use and lets you go right into the video. Therefore we highly recommend it for beginners. Form integration with customer relationship management systems is the recommended course of action. However, this will incur additional costs.
Email Gates
Your promotional email must first pass through an email gate before your subscriber can access it. This is a proven method for generating more leads in the middle of the sales process since it will undoubtedly bring in more prospects. You should ask yourself, “What kind of content will you willingly consume in exchange for your email address?” before using this strategy.
Video production companies in CT recommend that you stay away from product launches, videos of company events, and even comedic videos.
Business Card Video
Did you know you may print your work on a portable video player and send it to your clientele via snail mail? Video business cards are a creative marketing strategy that will increase your conversion rates and revenue. Because of the significant cost involved, this novel approach should be used only on the most desirable targets.
However, if you’re looking for a change of pace and don’t mind taking on some extra challenge, you shouldn’t be afraid to work with organizations that sell these things. Your clients will be impressed by the creativity and effort put into these video business cards.
Advertising in Social Media
Promoting your films on social media can yield positive results when done well. In the case of an advertising video, it can also increase the likelihood of new leads being generated. Because of the widespread acceptance of video among marketers worldwide, using it to improve lead generation is a smart strategy.
Contact the professionals who can assist you in making your videos’ lead magnets if you are serious about this goal. Contact the best video production company in CT immediately to discuss how they can use your video to generate leads.