Brands constantly search for the best ways to attract more customers to their business. Throughout the years, one of the most effective ways to do so is through corporate video production. Many companies that leveraged the power of video production have found satisfactory results, as seen in today’s economic landscape. This is also one of the primary reasons why many businesses hire video production companies in NY to handle their corporate video production needs.
But what is corporate video production in the first place? In this article, the most sought-after Corporate Video Production company in NY will discuss what corporate video production means and how you can use it to propel your business forward.
What is Corporate Video Production?
Corporate video production involves creating videos for businesses, which they can use either for internal or external purposes. When we say internal purposes, we mean recruiting videos, onboarding new employees, and training them. And when we say external purposes, we’re talking about product demos, ads, and case studies, to name a few. These types of videos are incredibly useful in conveying messages, both to your employees and customers.
In actuality, “corporate video production” is more of an umbrella term for video content produced by a corporation. A company either puts its in-house videographers in charge of producing content for them or outsources the job to a video production company. Companies usually hire corporate video production companies to relieve themselves of the stress of creating videos. Because, let’s face it, video production is incredibly challenging for anyone without the proper knowledge to do so.
What Are the Different Types of Corporate Videos?
Each company has unique business needs requiring a specific type of video. Regardless of the video a company needs, it must have one crucial thing: impeccable storytelling. This is why most corporate video production companies have their copywriter to handle storytelling for them.
With that in mind, here are the different types of corporate videos available to companies.
- Employee Onboarding Videos
- Explainer Videos
- Product Launch
- Product Demo
- Video Case Study
- Video Testimonials
- Video ads
- Animation Videos
- Event Videos
All corporate videos above can propel any company forward if done correctly. You can consider it an investment that exponentially influences your employee’s satisfaction and audience engagement.
How to Produce Corporate Videos?
Regardless of what video you’re trying to produce, you will likely go through three main processes. These phases are crucial in ensuring your corporate video turns out as expected or far better.
Pre-Production
The pre-production process involves planning, organizing, and a lot of brainstorming. What is the purpose of your corporate video? What are you planning to achieve? Will you need voiceovers to finish the video? These are just some of the questions you need to answer before you start filming your corporate video. You and your team must go through these questions during the storyboarding phase.
You’ll need to map your video scene by scene during the production phase. This is necessary to outline the videos that need to be filmed. Remember that during this process, you’ll need to finalize your shooting locations, script, and animation style, to name a few.
Production
Once you’ve set the stage during the pre-production phase, it’s time to film. This is the most critical part of corporate video production. If you do it incorrectly, it wouldn’t be possible for you to produce a high-quality video.
Post-Production
The work doesn’t stop after you film the videos. You and your team will still need to finalize the video. Expect your tasks to involve video editing, sound design, and rendering the video’s final cut.
Even at first glance, you’ll immediately notice that corporate video production requires tons of work. And without the expertise of the right people, you can’t guarantee an excellent output. This is why many companies would instead outsource their video production to agencies such as Corporate Video Production. They can handle all things video production, and you can guarantee your investments will be worth it.
Corporate Video Production
139 W 57th St, New York, NY 10019
Phone Number: +16468464135